Culture · ↑ RISING
Dick’s and Golf Galaxy pull Good Good merchandise after controversial golf ad
The retailer action and a delayed Golf Channel premiere deepen the fallout from a since-deleted Callaway promotion. The PGA Tour has said it is monitoring the situation, but has not announced a cancellation of November’s Good Good Championship.
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BY SPILL NEWSROOM · PUBLISHED Aug 27, 2026 · 7:21 AM
The retailer action and a delayed Golf Channel premiere deepen the fallout from a since-deleted Callaway promotion. The PGA Tour has said it is monitoring the situation, but has not announced a cancellation of November’s Good Good Championship.
Dick’s Sporting Goods and its Golf Galaxy subsidiary have removed Good Good Golf merchandise from their stores and websites following backlash to a since-deleted advertisement that showed a man knocking a woman to the ground over a golf club.
Good Good, a golf-media and apparel brand, posted the promotion for a Callaway driver on Friday, August 21. The company removed it and apologized the next day, saying the video did not reflect its values or its stated commitment to making golf more inclusive.
The fallout has also reached television. Golf Channel postponed the August 25 premiere of Big Break x Good Good after a sponsor asked to have its branding removed from the series. The network said the premiere is now scheduled for September 1.
Good Good is the title sponsor of the PGA Tour’s new Good Good Championship, scheduled for November 9-15 at Omni Barton Creek Resort & Spa in Austin, Texas. PGA Tour CEO Brian Rolapp said the Tour considered Good Good’s initial response disappointing and said the organization would continue to monitor developments. The Tour has not said the event has been canceled.
Reports agree that Dick’s and Golf Galaxy pulled Good Good products and that the show’s launch was delayed. The dispute is over how to interpret those consequences: one account presents them as corporate responses to an objectionable ad, while an OutKick commentary argues the reaction has become disproportionate.
SPILL INTELLIGENCE
THE WHOLE STORY
01WHAT HAPPENED
A Good Good Golf advertisement for a Callaway driver was removed after it drew criticism for depicting a man shoving a woman. Dick’s Sporting Goods and Golf Galaxy then removed Good Good merchandise, and Golf Channel delayed the premiere of Big Break x Good Good by one week after a sponsor requested that its branding be taken out. The PGA Tour says it is monitoring the matter involving the upcoming Good Good Championship, but has not announced that the tournament will be canceled.
02HOW COVERAGE DIFFERS
The Associated Press report focuses on the retailer removals, the delayed television premiere and Good Good’s apology. The OutKick piece accepts that the ad was inappropriate but argues that the commercial and retail consequences are excessive. Its suggestion that the PGA Tour event could be canceled is framed as a possibility amid a fluid situation, not as a confirmed decision.
03COMMON GROUND
Both accounts agree that the ad was taken down after backlash, that Good Good apologized, that Dick’s and Golf Galaxy removed merchandise, and that Golf Channel postponed the Big Break x Good Good premiere.
04THE DIVIDE
There is no meaningful factual divide over the central developments. The difference is editorial: the AP account is straight news reporting, while the OutKick article offers an opinion that the corporate response has gone too far. The PGA Tour’s public position is that it is monitoring the situation; it has not confirmed a cancellation of the November event.
